![]() This person gives general direction in the beginning about the types of colors and textures to include and creates mood boards to help guide the rest of the team. When we did a day of shooting at my house, there were two assistants plus an intern to help with all of the moving parts.Īrt director: In the case of my book, the art director came from the publisher. Photo assistant: Does a wide range of jobs to help the photographer, like setting up lighting and props and breaking down scenes after the shot. The photographer is also responsible for re-touching photographs (even though they might hire someone to do this) and submitting photos to the publisher. This is the person who takes the pictures and is often the person who assembles the team. Why are there so many people on a cookbook photoshoot? If you’ve ever wondered why there are so many people on a shoot, here is a little summary of all of the jobs. By the end, I viewed the shoot as an investment in the book that was worth it. Writing is such a solitary endeavor, and it was an incredible experience to collaborate with people who are so good at what they do. It’s to pay the skilled people who help make it happen.Įven though the stress from the sticker shock kept me up at night, the shoot ended up being the most fun part of the process for me. Why? It takes a village to shoot a cookbook, especially when you’re working on a tight schedule. (A more common estimate these days is $600 per photo.) So, if you want to photograph at least half of the recipes in your cookbook, expect to spend a solid five figures on your photoshoot, and likely at least $500 per photo. When we shot Modern Potuck in 2015, the total cost came in around $25,000 for 50 or 60 photos, and that is an extremely good price. The cost of a photoshoot depends on so many factors, including how many photos you need, whether you need to rent a studio, and whether you can call in favors from friends. Why do cookbook photoshoots cost so much? Photoshoots are expensive, and in my case (and in many authors’ cases), I was paying for the photos from my advance. Originally, I was jealous of all of the bloggers who have the skills to style and shoot their own books. They’re expected to be beautiful, with plenty of lush photography, and perhaps, multi-textured covers you just want to hold. ![]() With the rise of access to free recipes online, cookbooks have become more like precious objects. Of course, cookbooks like this haven’t been published in the last 15 or 20 years. Some of my favorite cookbooks include no photos or just very few in the centerfold.
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